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PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/21 – 10/27)

PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/21 – 10/27)

Top Takes

  • Social spending decreased 23% from last week ($2,064,270 to $1,587,618).
  • The social spending decrease was largely driven by the top spenders last week, Steyer and Buttigieg, decreasing their spending (Steyer spent $306K less, and Buttigieg spent $126K less).
  • Four candidates, Steyer, Buttigieg, Trump and Warren spent over 200K on social spending this week.
  • The social spending of Steyer (-35%), Buttigieg (-27%), Biden (-20%) and Warren (-14%) were down this week with Trump (+2%) and Sanders (-2%) spending largely flat.
  • Yang is back in the Top 10 D spenders with $9,677 after a few weeks of limited spending (around $1K per week).
  • Booker had a noticeable increase of +62% from $12,996 last week to $21,130 this week.
  • Did Beto’s Spending Foreshadow his Dropping out of the race?  Beto’s social spending significantly decreased in the last month from $12,877 (week of 10/6), to $5,812 (week of 10/14) to $2,383 (week of 10/10) and $2,569 (week of 10/27). 
PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/14 – 10/20)

PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/14 – 10/20)

Top Takes

  • Social spending increased 20% over last week from $1,711,698 to $2,064,270. 
  • Steyer isn’t hedging, on social spending: Steyer increased his spending +45% from $601K last week to $873K, once again being the largest social spender of any candidate. 
  • Buttigieg Bump: Mayor Pete bumps up his social spending +122% into second place, spending $463,450 compared to $208,275 last week. 
  • Warren Outspends Trump: Warren also increased her spending +11%, edging out Trump for 3rd place spending $248,756 to his $214,909. 
  • Trump drops into 4th place behind Steyer, Buttigieg and Warren, spending $214,909. Trump’s spending is a significant drop from his $1.5M in spending the week of the impeachment process starting (9/22-9/29). 
  • Williamson jumped up 676% spending $5,172 compared to $666 the previous week, and Klobuchar also increasing spend by 43% from $21,509 to $30,859. 
  • Bullock, O’Rourke, Castro and Yang all spent less than $5,000 this week with Delaney, Ryan, Weld and Sanford spending $0. 
  • Hook ‘em Horns: Trump spent 15% of his budget in TX and Democrats spent 7% of their combined social spend in the Long Horn state. Texas increasingly looks like a battleground according to social spending. 
  • Eyes on Iowa once again as it garners 31% of the Democratic spending for the second week in a row. 
  • What does age targeting tell us about campaigns base of supporters...Klobuchar is spending 47% of her budget on 65+ year olds and 73% when you look at 55+, with Biden spending 68% on 55+, and Trump spending 61% of his budget on 55+. On the opposite end of the spectrum is Yang spending only 11% on 55+ (although his spend is minimal this week). Warren and Sanders are spending 38% and 39% of their budgets respectively on 18-34 year olds whereas Biden is only spending 3% against this demographic. 
  • What do Tulsi, Trump and Yang have in common? They are the only campaigns targeting men more than women with Tulsi at 74%, Yang at 68% and Trump at 55%.
  • Trump is the #1 spender in key battleground states of FL, PA, OH, MI and WI with Warren coming in #2 in spending in each of these states. Trump is outspending Warren in FL (54% to 20%), PA (42% to 26%), OH (42% to 28%) and MI (41% to 26%).
PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/7 – 10/14)

PRESIDENTIAL SOCIAL SPEND TRACKER (Week of 10/7 – 10/14)

Top Takes

The Impeachment Impact on Social Spending

  • Burisma Bump for Biden?  Since the Whistleblower story became public on 9/24, Biden immediately increased his social spending by +177% from $40K the week of 9/22-9/29, to $111K the week of 9/30-10/5.  In the last two weeks he has continued this trend spending $136K in the last reporting period (9/30-10/6), and $107K during this reporting period. For additional context, it was only a month ago that Biden spent as little as $5,742 on social spending (9/1-9/8).  Does this trend suggest he’s getting good social media ROI as the Ukraine controversy and impeachment may have helped rally the Democratic base to further support him? 
  • Donald More than Doubles Down:  Trump increased his social spending +862% once the impeachment process started to $1.5M the week of 9/22-9/29 from $161K the previous week. He continued to spend a considerable amount relative to the field as he was the #1 social spender with $782K the week of 9/30-10/6. He dropped his spending this reporting period by -51% to $376K, which still puts him as the #2 social spender behind Steyer.
  • Biden Beaten by Trump in Social Spending:  Biden was outspent 15-1 by Trump the week the Ukraine controversy broke (9/22-9/29), and continues to be outspent this reporting period by over 3 to 1 ($376K to $107K).