Amplify your message with crowdfunded social promotion
Entrepreneur, Social Media Pioneer, Political Hacker
Hi, I’m Jamie Tedford. Class of 1991, University of New Hampshire. Political Science major, Kappa Sigma brother, Freshman Camp Counsellor.
After graduation, I applied my talents and savings to returning constituent mail and surfing the free food happy hour circuit on Capitol Hill. Finding myself disenchanted with the two party system and mainstream candidates for the 1992 Presidential Elections, I answered a Meet the Press shout out from a straight talking, chart drawing Texas billionaire, organized 200 volunteers and got candidate H. Ross Perot on the ballot in the District of Columbia in 24 hours. I became an early Perot staffer and so began my love/hate relationship with policy, personalities and politics.
Seeking refuge from the DC’s swampy environs and the echoing words of Admiral Stockdale “who am I, why am I here?” I moved back to Boston where I quickly got swept up in the “dot-com bubble” and it was glorious. A group of us 20-somethings built college loyalty startup Student Advantage to a $1Billion valuation and a high flying IPO. Then a funny thing happened while waiting out the lockup of my fortunes, the bubble burst and I was broke again. Easy come…
Again looking for safe harbor, I joined Arnold Worldwide to make ads for some great brands like VW, Jack Daniels, and Ocean Spray. The irony in spending seven years here was that I didn’t really believe ads, at least the kind we were making, actually worked. There had to be a better, more honest and transparent way to influence people’s decisions, right? With visions of scaling water-cooler conversations, I became a founding board member of the Word of Mouth Marketing Association. I couldn’t have known then that word of mouth marketing would be my gateway drug to a full social media addiction served up just across the river in Cambridge at a new startup called The Facebook.
- Social spending decreased 23% from last week ($2,064,270 to $1,587,618).
- The social spending decrease was largely driven by the top spenders last week, Steyer and Buttigieg, decreasing their spending (Steyer spent $306K less, and Buttigieg spent $126K less).
- Four candidates, Steyer, Buttigieg, Trump and Warren spent over 200K on social spending this week.
- The social spending of Steyer (-35%), Buttigieg (-27%), Biden (-20%) and Warren (-14%) were down this week with Trump (+2%) and Sanders (-2%) spending largely flat.
- Yang is back in the Top 10 D spenders with $9,677 after a few weeks of limited spending (around $1K per week).
- Booker had a noticeable increase of +62% from $12,996 last week to $21,130 this week.
- Did Beto’s Spending Foreshadow his Dropping out of the race? Beto’s social spending significantly decreased in the last month from $12,877 (week of 10/6), to $5,812 (week of 10/14) to $2,383 (week of 10/10) and $2,569 (week of 10/27).
- Social spending increased 20% over last week from $1,711,698 to $2,064,270.
- Steyer isn’t hedging, on social spending: Steyer increased his spending +45% from $601K last week to $873K, once again being the largest social spender of any candidate.
- Buttigieg Bump: Mayor Pete bumps up his social spending +122% into second place, spending $463,450 compared to $208,275 last week.
- Warren Outspends Trump: Warren also increased her spending +11%, edging out Trump for 3rd place spending $248,756 to his $214,909.
- Trump drops into 4th place behind Steyer, Buttigieg and Warren, spending $214,909. Trump’s spending is a significant drop from his $1.5M in spending the week of the impeachment process starting (9/22-9/29).
- Williamson jumped up 676% spending $5,172 compared to $666 the previous week, and Klobuchar also increasing spend by 43% from $21,509 to $30,859.
- Bullock, O’Rourke, Castro and Yang all spent less than $5,000 this week with Delaney, Ryan, Weld and Sanford spending $0.
- Hook ‘em Horns: Trump spent 15% of his budget in TX and Democrats spent 7% of their combined social spend in the Long Horn state. Texas increasingly looks like a battleground according to social spending.
- Eyes on Iowa once again as it garners 31% of the Democratic spending for the second week in a row.
- What does age targeting tell us about campaigns base of supporters...Klobuchar is spending 47% of her budget on 65+ year olds and 73% when you look at 55+, with Biden spending 68% on 55+, and Trump spending 61% of his budget on 55+. On the opposite end of the spectrum is Yang spending only 11% on 55+ (although his spend is minimal this week). Warren and Sanders are spending 38% and 39% of their budgets respectively on 18-34 year olds whereas Biden is only spending 3% against this demographic.
- What do Tulsi, Trump and Yang have in common? They are the only campaigns targeting men more than women with Tulsi at 74%, Yang at 68% and Trump at 55%.
- Trump is the #1 spender in key battleground states of FL, PA, OH, MI and WI with Warren coming in #2 in spending in each of these states. Trump is outspending Warren in FL (54% to 20%), PA (42% to 26%), OH (42% to 28%) and MI (41% to 26%).
The Impeachment Impact on Social Spending
- Burisma Bump for Biden? Since the Whistleblower story became public on 9/24, Biden immediately increased his social spending by +177% from $40K the week of 9/22-9/29, to $111K the week of 9/30-10/5. In the last two weeks he has continued this trend spending $136K in the last reporting period (9/30-10/6), and $107K during this reporting period. For additional context, it was only a month ago that Biden spent as little as $5,742 on social spending (9/1-9/8). Does this trend suggest he’s getting good social media ROI as the Ukraine controversy and impeachment may have helped rally the Democratic base to further support him?
- Donald More than Doubles Down: Trump increased his social spending +862% once the impeachment process started to $1.5M the week of 9/22-9/29 from $161K the previous week. He continued to spend a considerable amount relative to the field as he was the #1 social spender with $782K the week of 9/30-10/6. He dropped his spending this reporting period by -51% to $376K, which still puts him as the #2 social spender behind Steyer.
- Biden Beaten by Trump in Social Spending: Biden was outspent 15-1 by Trump the week the Ukraine controversy broke (9/22-9/29), and continues to be outspent this reporting period by over 3 to 1 ($376K to $107K).
Entrepreneur, Social Media Pioneer, and Mission Driven Optimist
At my core I would like to think that I am a mission driven person who chooses opportunities where I can “do well by doing good,” by my community, my country and my family. This is Booster.
I set off after graduating from Hamilton College in 1994 with a desire to make a difference and saw politics as a means to do so, with my first job after college as a staff member on a Governor’s campaign in my home state of Massachusetts. The experience was invigorating, inspiring and eye opening. I worked tirelessly including two jobs initially to pay Boston rent (my parents graciously paid for my student loans in the meantime…), and realized my mission of gaining invaluable campaign experience, but not an ongoing job in politics or government (campaigns end after the election and my candidate lost). My mission driven ethos continued as I joined the Clinton-Gore 1996 re-election campaign where I worked in five states over twelve months. Upon re-election I moved to Washington DC to work for their administration at the Department of Defense working on the highly politicized “landmine” issue and then on relations with Japan whom houses the most U.S. military personnel outside of the United States, and some of the most gracious people in the world. These experiences were definitely “beyond my pay grade” (I made very little…) as I represented the government at the United Nations in New York and Geneva, traveled to Japan frequently to meet senior Japanese government officials, and had many incredible and meaningful work and life experiences. I even happened to be in France around the time of Princess Diana’s tragic passing leading to a viewing of the impromptu shrine for her in Paris as I was working on the humanitarian cause she was dedicated to, landmines.
Then, in the late 90’s the Internet and the tech industry overall started to take off in Washington, DC due to America Online’s (AOL) local presence. My optimistic nature and mission driven core kicked in once again and I started to dream of the ability to connect with people in a much wider, yet still highly personalized, way through the Internet. I thought of all the political utility and parallels such as the potential to take campaign door knocking to new heights by virtually communicating with so many more people at once, and the ability to revolutionize communications as we know it by reaching voters directly versus through intermediaries like pitching stories to traditional media outlets. Those were the days…and the very early days of social media…when one could truly reach all of your friends and family online, and you knew whom and what were real (mostly). So, I left this incredible opportunity working for the Clinton Administration to once again join a high risk low paying opportunity, this time helping found a social media startup. We took the company from the brink of failure in the early days (many people didn’t think the Internet, let alone social media, was anything meaningful, let alone revolutionary) to eventually the biggest social media management agency in the world before we sold it. The time was right for me to step away from social media as I was losing my internal mission driven spark since I felt the ability to help empower people’s voices online were getting lost as it was becoming increasingly hard to get ones voice heard even amongst one’s personal network, let alone wider audiences. In hindsight, social platforms were rightly evolving their platforms and revenue streams giving brands, organizations and individuals unprecedented opportunities to buy media to target, reach and influence select audiences beyond their personal networks. The targeting capabilities transcended media overall, and social media evolved into requiring both an organic and paid strategy based on one’s goals, objectives and budgets.
This next phase of the social media revolution gave powerful media buying tools and capabilities to those who had the expertise and budget to maximize these capabilities. Social media buying agencies emerged as a result. The platform’s changes in revenue models led to greater influence with entities with budgets. These entities could pay for the experts and deliver the budgets to truly maximize the social platforms. In the short term it arguably handed social media influence back over to the powerful who dominate traditional media channels – those who had money and/or existing celebrity – political campaigns, brands, corporations, the wealthy via PACs and celebrities. Americans whom for years had the same ability as the wealthiest corporation, politician, individual and celebrity to reach and influence others by using their digital voice to inspire were relegated to the digital desert unless they could utilize media buying tools. Although users can still organically get their voices heard, it is made easier when one can conduct a media buy. This realization is what spawned Booster.
Booster’s mission is to democratize digital influence by giving people the (super) power to “boost” social posts that matter. We are giving everyday Americans the same power and tools that larger organizations have to support the content, candidates and causes that matter most to them.
Through our crowdfunding technology Americans can generate a digital budget and effectively use the same tools campaigns, PACs and corporations access to promote their message.
“We hold these truths to be self-evident, that all men are created equal, that they are endowed, by their Creator, with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness.” – Declaration of Independence
Booster is giving Americans back their unalienable right to once again be on an equal playing field on social media.
My (social) mission is back in Booster.
Mike has spent the last two decades founding, innovating and growing internet and technology media companies. He has been at the forefront of developing numerous industry leading technology platforms to increase marketing effectiveness and measurement by identifying, designing, and implementing innovative products and services.
Mike was formerly a founding partner and CTO of Brand Networks where he primarily focused on growth through new product development, engineering services, and technology partnerships.
Brand Networks was responsible for delivering social advertising and content for half of the Fortune 100 and 17 of Ad Age’s 25 Most Advertised Brands. Mike was a Founding member of the team and helped grow the company to $45M+ in revenue, employing 250 full-time employees across 10 offices. Mike and his partner, Jamie Tedford, sold a minority stake to AEA Investors in 2013 at a $170M enterprise value.
Booster helped my brand reach my supporters and entirely new audiences – leading to incredible engagement – all through donations from my supporters who wanted to help me share my story.
We track overall spending amounts week over week and spending by candidate. Spending is compared to previous time periods to gauge spending trends over time as a reflection of the health of the campaigns and insights into their overall strategy.